There is no map of the medina that works. The good guides will tell you this proudly. The souk routes you the way a feed does — by reading you, by watching where your eyes go, by knowing the stall three turns ahead has exactly the thing you didn't know you were looking for.
We think of personalization as a modern invention. The market has been doing it by hand for a thousand years, and it never needed your data — only your face, your hesitation, the cut of your shoes.
The QR code on the spice stall doesn't replace any of that. It just settles the bill faster, so the real work — the reading of you — can keep going.
FIELD NOTES · TECHNICALLY CULTURED · AN IANNOVATIVE PERSPECTIVE
